How Kia Pulled Off A Massive Turnaround
17:29
YouTubeCNBC
How Kia Pulled Off A Massive Turnaround
For many of its early years in the U.S., Kia was a low-end brand and its cars were often criticized for poor quality, reliability and design. But a brush with bankruptcy and an investment from Hyundai, Kia grew fast, started winning awards, and became a highly desired brand. Sales have increased by three-fold in the US over the last 20 years ...
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