Channel 4: Tokyo 2020 Paralympics Super. Human. campaign
creativereview.co.uk
Channel 4: Tokyo 2020 Paralympics Super. Human. campaign
Channel 4’s campaign for the 2020 Tokyo Paralympics saw 4creative develop its iconic Superhumans campaign into new ground.
Jan 10, 2022
Paralympic Games Highlights
122K views · 3.1K reactions | Saturday was another action packed day at the Rio 2016 Paralympic Games. Even MORE world records tumbled! Here are some of the highlights from day three #Rio2016 #Paralympics | Paralympic Games | Facebook
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122K views · 3.1K reactions | Saturday was another action packed day at the Rio 2016 Paralympic Games. Even MORE world records tumbled! Here are some of the highlights from day three #Rio2016 #Paralympics | Paralympic Games | Facebook
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1.5M views · 34K reactions | The first "GOOD LIFTS" of powerlifting competitions at Tokyo 2020. Watch the #ParaPowerlifting highlights | Day 2!  | Paralympic Games | Facebook
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Channel 4, the official U.K. broadcaster of the Paralympics, has brought back its groundbreaking “Superhumans” campaign with a third installment celebrating the grit and humor of Paralympians. Created by 4Creative, the latest ad progresses the conversation around disability by focusing on the “human” side of that weighted term “superhuman.” Watch the full ad and see what others are doing to advertise during the Olympics and Paralymics: https://adweek.it/2TUUIMs | Adweek | Facebook
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