Understanding consumer behaviour isn’t just a marketing strategy. It’s a cornerstone of business success. In this video, our faculty member Prof. Brian E. Porter explains why understanding the motivations behind consumer decisions is key to building stronger brands, creating better products, and staying ahead in a competitive market.Join India’s 1st Online University, learn from global faculty, and elevate your career. Visit: https://shorturl.at/LuTA6 #AmityUniversityOnline #Indias1stOnlineUnive